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B2B Marketing : A South-Asian Perspective /

Hutt, Michael D.

B2B Marketing : A South-Asian Perspective / by Michael D. Hutt, Dheeraj Sharma, Thomas W. Speh and K. Douglas Hoffman - 13th ed. - New Delhi: Cengage Learning India Pvt.Ltd, 2024. - xxiv, 521p.

Includes Index.

ISBN: 9789360532062

Subjects--Topical Terms:
Management
Business Marketing
Business Marketing Strategy

Dewey Class. No.: 005.658.8 R40

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