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Marketing Strategy : Text and Cases /

Ferrell, O.C.

Marketing Strategy : Text and Cases / by O.C.Ferrell, Michael Hartline, Bryan W.Hochstein - 8th ed. - New Delhi: Cengage Learning India Pvt.Ltd, 2022. - xix, 536p.

Includes Appendix, Glossary and Index.

English

ISBN: 9789355738486

Subjects--Topical Terms:
Management
Business Marketing Strategy

Dewey Class. No.: 005.652.8 R20

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