Advertising, Promotion and Other Aspects of Integrated Marketing Communications /

Andrews, Craig J.

Advertising, Promotion and Other Aspects of Integrated Marketing Communications / by J. Craig Andrews and Terence A. Shimp - 10th ed. - New Delhi: Cengage Learning India Pvt.Ltd, 2018. - xix, 635p.

Includes Glossary, Endnotes, Name Index, and Subject Index.

9789355734587


Management
Marketing Communications
Integrated Marketing Communications (IMC)
IMC Plans and Decisions
Advertising Management
Sales Promotion Management

005.659.13 Q80

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