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Service Marketing : Concepts, Strategies and Cases /

Hoffman, Douglas K.

Service Marketing : Concepts, Strategies and Cases / by Douglas K. Hoffman and John E.G. Bateson - 6th ed. - New Delhi: Cengage Learning India Pvt.Ltd, 2024. - xv, 352p.

Includes Glossary and Index.

ISBN: 9789360530044

Subjects--Topical Terms:
Management
Services Marketing
Service Delivery Process
Pricing of Services
Service Quality Measurement

Dewey Class. No.: 005.658.818.3 R40

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