PROMO Integrated Marketing Communication : A South-Asian Perspective /

O'Guinn, Thomas C.

PROMO Integrated Marketing Communication : A South-Asian Perspective / by Thomas C. O'Guinn, Chris T.Allen, Richard J.Semenik, and Mohua Banerjee - 1st ed. - New Delhi: Cengage Learning India Pvt.Ltd, 2017. - xvi, 497p.

Includes Cases, Endnotes, Glossary, and Index.

9788131528105


Management
Integrated Marketing Communications (IMC)
Marketing Communications
Promotion

005.658.8:005.57 Q70

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