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Principles of Marketing /

Lamb, Charles W.

Principles of Marketing / by Charles W. Lamb, Joseph F. Hair, Dheeraj Sharma, and Carl McDaniel - 1st ed. - New Delhi: Cengage Learning India Pvt.Ltd, 2016. - xvii, 671p.

Includes and Endnotes.

ISBN: 9788131520345

Subjects--Topical Terms:
Management
Marketing

Dewey Class. No.: 005.658.8 Q60

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