Advertising, Promotion and Other Aspects of Integrated Marketing Communications / (Record no. 4425)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00964nam a22002657a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241227111607.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 241227b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789355734587 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | Amrita Vishwa Vidyapeetham, Amaravati Campus |
| 041 ## - LANGUAGE CODE | |
| Language code of original | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 005.659.13 Q80 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Andrews, Craig J. |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising, Promotion and Other Aspects of Integrated Marketing Communications / |
| Statement of responsibility, etc. | by J. Craig Andrews and Terence A. Shimp |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 10th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi: |
| Name of publisher, distributor, etc. | Cengage Learning India Pvt.Ltd, |
| Date of publication, distribution, etc. | 2018. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Other physical details | xix, 635p. |
| 500 ## - GENERAL NOTE | |
| General note | Includes Glossary, Endnotes, Name Index, and Subject Index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 7 |
| Topical term or geographic name entry element | Management |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 244 |
| Topical term or geographic name entry element | Marketing Communications |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 245 |
| Topical term or geographic name entry element | Integrated Marketing Communications (IMC) |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 246 |
| Topical term or geographic name entry element | IMC Plans and Decisions |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 247 |
| Topical term or geographic name entry element | Advertising Management |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 248 |
| Topical term or geographic name entry element | Sales Promotion Management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Universal Decimal Classification |
| Koha item type | Books |
| Edition | 10th ed. |
| Suppress in OPAC | No |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Universal Decimal Classification | Amrita School of Business | Amrita School of Business | Management | 12/27/2024 | 1050.00 | 005.659.13 Q80 | 4509 | 12/27/2024 | 12/27/2024 | Books | |||||
| Universal Decimal Classification | Amrita School of Business | Amrita School of Business | Management | 12/27/2024 | 1050.00 | 005.659.13 Q80 | 4510 | 12/27/2024 | 12/27/2024 | Books |