PROMO Integrated Marketing Communication : (Record no. 4446)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00873nam a22002417a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241228120649.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 241228b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788131528105 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | Amrita Vishwa Vidyapeetham, Amaravati Campus |
| 041 ## - LANGUAGE CODE | |
| Language code of original | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 005.658.8:005.57 Q70 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | O'Guinn, Thomas C. |
| 245 ## - TITLE STATEMENT | |
| Title | PROMO Integrated Marketing Communication : |
| Remainder of title | A South-Asian Perspective / |
| Statement of responsibility, etc. | by Thomas C. O'Guinn, Chris T.Allen, Richard J.Semenik, and Mohua Banerjee |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi: |
| Name of publisher, distributor, etc. | Cengage Learning India Pvt.Ltd, |
| Date of publication, distribution, etc. | 2017. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Other physical details | xvi, 497p. |
| 500 ## - GENERAL NOTE | |
| General note | Includes Cases, Endnotes, Glossary, and Index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 7 |
| Topical term or geographic name entry element | Management |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 245 |
| Topical term or geographic name entry element | Integrated Marketing Communications (IMC) |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 244 |
| Topical term or geographic name entry element | Marketing Communications |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 301 |
| Topical term or geographic name entry element | Promotion |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Universal Decimal Classification |
| Koha item type | Books |
| Edition | 1st ed. |
| Suppress in OPAC | No |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Universal Decimal Classification | Amrita School of Business | Amrita School of Business | Management | 12/28/2024 | 925.00 | 005.658.8:005.57 Q70 | 4520 | 12/28/2024 | 12/28/2024 | Books | |||||
| Universal Decimal Classification | Amrita School of Business | Amrita School of Business | Management | 12/28/2024 | 925.00 | 005.658.8:005.57 Q70 | 4521 | 12/28/2024 | 12/28/2024 | Books |