Concept Building Approach to Advertising and Personal Selling / (Record no. 4450)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00660nam a22002177a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241228145257.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 241228b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789391566739 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | Amrita Vishwa Vidyapeetham, Amaravati Campus |
| 041 ## - LANGUAGE CODE | |
| Language code of original | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 R20 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kapoor, Neeru |
| 245 ## - TITLE STATEMENT | |
| Title | Concept Building Approach to Advertising and Personal Selling / |
| Statement of responsibility, etc. | by Neeru Kapoor |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi: |
| Name of publisher, distributor, etc. | Cengage Learning India Pvt.Ltd, |
| Date of publication, distribution, etc. | 2022. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Other physical details | xiv, 329p. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 7 |
| Topical term or geographic name entry element | Management |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 247 |
| Topical term or geographic name entry element | Advertising Management |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 303 |
| Topical term or geographic name entry element | Personal Selling |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Universal Decimal Classification |
| Koha item type | Books |
| Suppress in OPAC | No |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Universal Decimal Classification | Amrita School of Business | Amrita School of Business | Management | 12/28/2024 | 475.00 | 659.1 R20 | 4419 | 12/28/2024 | 12/28/2024 | Books | |||||
| Universal Decimal Classification | Amrita School of Business | Amrita School of Business | Management | 12/28/2024 | 475.00 | 659.1 R20 | 4420 | 12/28/2024 | 12/28/2024 | Books |