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Marketing Strategy : Text and Cases / by O.C.Ferrell, Michael Hartline, Bryan W.Hochstein

By: Ferrell, O.CMaterial type: TextTextOriginal language: English Publication details: New Delhi: Cengage Learning India Pvt.Ltd, 2022. Edition: 8th edDescription: xix, 536pISBN: 9789355738486Subject(s): Management | Business Marketing StrategyDDC classification: 005.652.8 R20
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Holdings
Item type Current library Shelving location Call number Status Date due Barcode
Books Books Amrita School of Business
Management 005.652.8 R20 (Browse shelf(Opens below)) Available 4511
Books Books Amrita School of Business
Management 005.652.8 R20 (Browse shelf(Opens below)) Available 4512

Includes Appendix, Glossary and Index.

English

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