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Service Marketing : Concepts, Strategies and Cases / by Douglas K. Hoffman and John E.G. Bateson

By: Hoffman, Douglas KMaterial type: TextTextOriginal language: English Publication details: New Delhi: Cengage Learning India Pvt.Ltd, 2024. Edition: 6th edDescription: xv, 352pISBN: 9789360530044Subject(s): Management | Services Marketing | Service Delivery Process | Pricing of Services | Service Quality MeasurementDDC classification: 005.658.818.3 R40
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Item type Current library Shelving location Call number Status Date due Barcode
Books Books Amrita School of Business
Management 005.658.818.3 R40 (Browse shelf(Opens below)) Available 4515
Books Books Amrita School of Business
Management 005.658.818.3 R40 (Browse shelf(Opens below)) Available 4516

Includes Glossary and Index.

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