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Service Marketing : Concepts, Strategies and Cases / by Douglas K. Hoffman and John E.G. Bateson
Material type:
TextOriginal language: English Publication details: New Delhi: Cengage Learning India Pvt.Ltd, 2024. Edition: 6th edDescription: xv, 352pISBN: 9789360530044Subject(s): Management | Services Marketing | Service Delivery Process | Pricing of Services | Service Quality MeasurementDDC classification: 005.658.818.3 R40
| Item type | Current library | Shelving location | Call number | Status | Date due | Barcode |
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Amrita School of Business | Management | 005.658.818.3 R40 (Browse shelf(Opens below)) | Available | 4515 | |
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Books
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Amrita School of Business | Management | 005.658.818.3 R40 (Browse shelf(Opens below)) | Available | 4516 |
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| 005.658.8:005.57 Q70 PROMO Integrated Marketing Communication : A South-Asian Perspective / | 005.658.81 R00 SELL : Trust Based Professional Selling / | 005.658.81 R00 SELL : Trust Based Professional Selling / | 005.658.818.3 R40 Service Marketing : Concepts, Strategies and Cases / | 005.658.818.3 R40 Service Marketing : Concepts, Strategies and Cases / | 005.658.84 Q30 Marketing Channels : A Management View / | 005.658.84 Q30 Marketing Channels : A Management View / |
Includes Glossary and Index.
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