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PROMO Integrated Marketing Communication : A South-Asian Perspective / by Thomas C. O'Guinn, Chris T.Allen, Richard J.Semenik, and Mohua Banerjee
Material type:
TextOriginal language: English Publication details: New Delhi: Cengage Learning India Pvt.Ltd, 2017. Edition: 1st edDescription: xvi, 497pISBN: 9788131528105Subject(s): Management | Integrated Marketing Communications (IMC) | Marketing Communications | PromotionDDC classification: 005.658.8:005.57 Q70
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Amrita School of Business | Management | 005.658.8:005.57 Q70 (Browse shelf(Opens below)) | Available | 4520 | |
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Books
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Amrita School of Business | Management | 005.658.8:005.57 Q70 (Browse shelf(Opens below)) | Available | 4521 |
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| 005.658.8 Q60 Principles of Marketing / | 005.658.8 R40 B2B Marketing : A South-Asian Perspective / | 005.658.8 R40 B2B Marketing : A South-Asian Perspective / | 005.658.8:005.57 Q70 PROMO Integrated Marketing Communication : A South-Asian Perspective / | 005.658.8:005.57 Q70 PROMO Integrated Marketing Communication : A South-Asian Perspective / | 005.658.81 R00 SELL : Trust Based Professional Selling / | 005.658.81 R00 SELL : Trust Based Professional Selling / |
Includes Cases, Endnotes, Glossary, and Index.
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