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Principles of Marketing / by Charles W. Lamb, Joseph F. Hair, Dheeraj Sharma, and Carl McDaniel
Material type:
TextOriginal language: English Publication details: New Delhi: Cengage Learning India Pvt.Ltd, 2016. Edition: 1st edDescription: xvii, 671pISBN: 9788131520345Subject(s): Management | MarketingDDC classification: 005.658.8 Q60
| Item type | Current library | Shelving location | Call number | Status | Date due | Barcode |
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Amrita School of Business | Management | 005.658.8 Q60 (Browse shelf(Opens below)) | Available | 4519 |
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| 005.658.14 Q70 Money, Banking, Financial Markets and Institutions / | 005.658.14 Q70 Money, Banking, Financial Markets and Institutions / | 005.658.78 R10 Purchasing and Supply Chain Management / | 005.658.8 Q60 Principles of Marketing / | 005.658.8 R40 B2B Marketing : A South-Asian Perspective / | 005.658.8 R40 B2B Marketing : A South-Asian Perspective / | 005.658.8:005.57 Q70 PROMO Integrated Marketing Communication : A South-Asian Perspective / |
Includes and Endnotes.
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