Ferrell, O.C. <br/><br/>
Marketing Strategy :  Text and Cases / 
by O.C.Ferrell, Michael Hartline, Bryan W.Hochstein 
 - 8th ed. 
 - New Delhi:  Cengage Learning India Pvt.Ltd,  2022. 
 -  xix, 536p. 
<br/><br/> Includes Appendix, Glossary and Index. 
<br/><br/><br/>English 
<br/><br/><label>ISBN: </label>9789355738486 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management<br/>Business Marketing Strategy
<br/><br/><label>Dewey Class. No.: </label>005.652.8 R20