TY  - BOOK
AU  - Ferrell, O.C.
TI  - Marketing Strategy: Text and Cases 
SN  - 9789355738486
U1  - 005.652.8 R20 
PY  - 2022///
CY  - New Delhi
PB  - Cengage Learning India Pvt.Ltd
KW  - Management
KW  - Business Marketing Strategy
N1  - Includes Appendix, Glossary and Index
ER  -