Andrews, Craig J. <br/><br/>
Advertising, Promotion and Other Aspects of Integrated Marketing Communications / 
by J. Craig Andrews and Terence A. Shimp 
 - 10th ed. 
 - New Delhi:  Cengage Learning India Pvt.Ltd,  2018. 
 -  xix, 635p. 
<br/><br/> Includes Glossary, Endnotes, Name Index, and Subject Index. 
<br/><br/><label>ISBN: </label>9789355734587 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management<br/>Marketing Communications<br/>Integrated Marketing Communications (IMC)<br/>IMC Plans and Decisions <br/>Advertising Management<br/>Sales Promotion Management
<br/><br/><label>Dewey Class. No.: </label>005.659.13 Q80