TY  - BOOK
AU  - Andrews, Craig J.
TI  - Advertising, Promotion and Other Aspects of Integrated Marketing Communications
SN  - 9789355734587
U1  - 005.659.13 Q80 
PY  - 2018///
CY  - New Delhi
PB  - Cengage Learning India Pvt.Ltd
KW  - Management
KW  - Marketing Communications
KW  - Integrated Marketing Communications (IMC)
KW  - IMC Plans and Decisions
KW  - Advertising Management
KW  - Sales Promotion Management
N1  - Includes Glossary, Endnotes, Name Index, and Subject Index
ER  -