Hoffman, Douglas K. <br/><br/>
Service Marketing :  Concepts, Strategies and Cases / 
by Douglas K. Hoffman and John E.G. Bateson 
 - 6th ed. 
 - New Delhi:  Cengage Learning India Pvt.Ltd,  2024. 
 -  xv, 352p. 
<br/><br/> Includes Glossary and Index. 
<br/><br/><label>ISBN: </label>9789360530044 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management<br/>Services Marketing<br/>Service Delivery Process<br/>Pricing of Services<br/>Service Quality Measurement
<br/><br/><label>Dewey Class. No.: </label>005.658.818.3 R40