TY  - BOOK
AU  - Hoffman, Douglas K.
TI  - Service Marketing: Concepts, Strategies and Cases 
SN  - 9789360530044
U1  - 005.658.818.3 R40 
PY  - 2024///
CY  - New Delhi
PB  - Cengage Learning India Pvt.Ltd
KW  - Management
KW  - Services Marketing
KW  - Service Delivery Process
KW  - Pricing of Services
KW  - Service Quality Measurement
N1  - Includes Glossary and Index
ER  -