Zahay, Debra <br/><br/>
Social Media Marketing :  A Strategic Approach / 
by Debra Zahay, Mary Lou Roberts, Janna Parker, Donald I.Barker, and Mellissa S.Barker 
 - 3rd ed. 
 - New Delhi:  Cengage Learning India Pvt.Ltd,  2023. 
 -  xvi, 328p. 
<br/><br/> Includes Appendix and Index. 
<br/><br/><label>ISBN: </label>9789360538736 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management<br/>Social Media Marketing<br/>Social Networking Platforms<br/>Social Media Marketing Plan
<br/><br/><label>Dewey Class. No.: </label>005.659:004 R30