TY - BOOK AU - Zahay, Debra TI - Social Media Marketing: A Strategic Approach SN - 9789360538736 U1 - 005.659:004 R30 PY - 2023/// CY - New Delhi PB - Cengage Learning India Pvt.Ltd KW - Management KW - Social Media Marketing KW - Social Networking Platforms KW - Social Media Marketing Plan N1 - Includes Appendix and Index ER -