O'Guinn, Thomas C. <br/><br/>
PROMO Integrated Marketing Communication :  A South-Asian Perspective / 
by Thomas C. O'Guinn, Chris T.Allen, Richard J.Semenik, and Mohua Banerjee 
 - 1st ed. 
 - New Delhi:  Cengage Learning India Pvt.Ltd,  2017. 
 -  xvi, 497p. 
<br/><br/> Includes Cases, Endnotes, Glossary, and Index. 
<br/><br/><label>ISBN: </label>9788131528105 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management<br/>Integrated Marketing Communications (IMC)<br/>Marketing Communications<br/>Promotion
<br/><br/><label>Dewey Class. No.: </label>005.658.8:005.57 Q70