TY  - BOOK
AU  - O'Guinn, Thomas C.
TI  - PROMO Integrated Marketing Communication: A South-Asian Perspective 
SN  - 9788131528105
U1  - 005.658.8:005.57 Q70 
PY  - 2017///
CY  - New Delhi
PB  - Cengage Learning India Pvt.Ltd
KW  - Management
KW  - Integrated Marketing Communications (IMC)
KW  - Marketing Communications
KW  - Promotion
N1  - Includes Cases, Endnotes, Glossary, and Index
ER  -