Kapoor, Neeru <br/><br/>
Concept Building Approach to Advertising and Personal Selling / 
by Neeru Kapoor 
 - 3rd ed. 
 - New Delhi:  Cengage Learning India Pvt.Ltd,  2022. 
 -  xiv, 329p. 
<br/><br/><label>ISBN: </label>9789391566739 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management<br/>Advertising Management<br/>Personal Selling
<br/><br/><label>Dewey Class. No.: </label>659.1 R20