TY  - BOOK
AU  - Kapoor, Neeru
TI  - Concept Building Approach to Advertising and Personal Selling
SN  - 9789391566739
U1  - 659.1 R20 
PY  - 2022///
CY  - New Delhi
PB  - Cengage Learning India Pvt.Ltd
KW  - Management
KW  - Advertising Management
KW  - Personal Selling
ER  -