Lamb, Charles W. <br/><br/>
Principles of Marketing / 
by Charles W. Lamb, Joseph F. Hair, Dheeraj Sharma, and Carl McDaniel 
 - 1st ed. 
 - New Delhi:  Cengage Learning India Pvt.Ltd,  2016. 
 -  xvii, 671p. 
<br/><br/> Includes and Endnotes. 
<br/><br/><label>ISBN: </label>9788131520345 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management<br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>005.658.8 Q60