TY  - BOOK
AU  - Lamb, Charles W.
TI  - Principles of Marketing
SN  - 9788131520345
U1  - 005.658.8 Q60 
PY  - 2016///
CY  - New Delhi
PB  - Cengage Learning India Pvt.Ltd
KW  - Management
KW  - Marketing
N1  - Includes and Endnotes
ER  -