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Advertising, Promotion and Other Aspects of Integrated Marketing Communications / by J. Craig Andrews and Terence A. Shimp

By: Andrews, Craig JMaterial type: TextTextOriginal language: English Publication details: New Delhi: Cengage Learning India Pvt.Ltd, 2018. Edition: 10th edDescription: xix, 635pISBN: 9789355734587Subject(s): Management | Marketing Communications | Integrated Marketing Communications (IMC) | IMC Plans and Decisions | Advertising Management | Sales Promotion ManagementDDC classification: 005.659.13 Q80
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Item type Current library Shelving location Call number Status Date due Barcode
Books Books Amrita School of Business
Management 005.659.13 Q80 (Browse shelf(Opens below)) Available 4509
Books Books Amrita School of Business
Management 005.659.13 Q80 (Browse shelf(Opens below)) Available 4510

Includes Glossary, Endnotes, Name Index, and Subject Index.

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