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PROMO Integrated Marketing Communication : A South-Asian Perspective / by Thomas C. O'Guinn, Chris T.Allen, Richard J.Semenik, and Mohua Banerjee

By: O'Guinn, Thomas CMaterial type: TextTextOriginal language: English Publication details: New Delhi: Cengage Learning India Pvt.Ltd, 2017. Edition: 1st edDescription: xvi, 497pISBN: 9788131528105Subject(s): Management | Integrated Marketing Communications (IMC) | Marketing Communications | PromotionDDC classification: 005.658.8:005.57 Q70
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Holdings
Item type Current library Shelving location Call number Status Date due Barcode
Books Books Amrita School of Business
Management 005.658.8:005.57 Q70 (Browse shelf(Opens below)) Available 4520
Books Books Amrita School of Business
Management 005.658.8:005.57 Q70 (Browse shelf(Opens below)) Available 4521

Includes Cases, Endnotes, Glossary, and Index.

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