000			00964nam a22002657a 4500
005			20241227111607.0
008			241227b |||||||| |||| 00| 0 eng d
020			_a9789355734587
040			_cAmrita Vishwa Vidyapeetham, Amaravati Campus
041			_hEnglish
082			_a005.659.13 Q80
100			_aAndrews, Craig J.
245			_aAdvertising, Promotion and Other Aspects of Integrated Marketing Communications / _cby J. Craig Andrews and Terence A. Shimp
250			_a10th ed.
260			_aNew Delhi: _bCengage Learning India Pvt.Ltd, _c2018.
300			_bxix, 635p.
500			_aIncludes Glossary, Endnotes, Name Index, and Subject Index.
650		0	_97 _aManagement
650		0	_9244 _aMarketing Communications
650		0	_9245 _aIntegrated Marketing Communications (IMC)
650		0	_9246 _aIMC Plans and Decisions
650		0	_9247 _aAdvertising Management
650		0	_9248 _aSales Promotion Management
942			_2udc _cBK _e10th ed. _n0
999			_c4425 _d4425