| 000 | 00839nam a22002537a 4500 | ||
|---|---|---|---|
| 005 | 20241227113158.0 | ||
| 008 | 241227b |||||||| |||| 00| 0 eng d | ||
| 020 | _a9789360530044 | ||
| 040 | _cAmrita Vishwa Vidyapeetham, Amaravati Campus | ||
| 041 | _hEnglish | ||
| 082 | _a005.658.818.3 R40 | ||
| 100 | _aHoffman, Douglas K. | ||
| 245 |
_aService Marketing : _bConcepts, Strategies and Cases / _cby Douglas K. Hoffman and John E.G. Bateson |
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| 250 | _a6th ed. | ||
| 260 |
_aNew Delhi: _bCengage Learning India Pvt.Ltd, _c2024. |
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| 300 | _bxv, 352p. | ||
| 500 | _aIncludes Glossary and Index. | ||
| 650 | 0 |
_97 _aManagement |
|
| 650 | 0 |
_9249 _aServices Marketing |
|
| 650 | 0 |
_9250 _aService Delivery Process |
|
| 650 | 0 |
_9251 _aPricing of Services |
|
| 650 | 0 |
_9252 _aService Quality Measurement |
|
| 942 |
_2udc _cBK _e6th ed. _n0 |
||
| 999 |
_c4426 _d4426 |
||