| 000 | 00873nam a22002417a 4500 | ||
|---|---|---|---|
| 005 | 20241228120649.0 | ||
| 008 | 241228b |||||||| |||| 00| 0 eng d | ||
| 020 | _a9788131528105 | ||
| 040 | _cAmrita Vishwa Vidyapeetham, Amaravati Campus | ||
| 041 | _hEnglish | ||
| 082 | _a005.658.8:005.57 Q70 | ||
| 100 | _aO'Guinn, Thomas C. | ||
| 245 |
_aPROMO Integrated Marketing Communication : _bA South-Asian Perspective / _cby Thomas C. O'Guinn, Chris T.Allen, Richard J.Semenik, and Mohua Banerjee |
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| 250 | _a1st ed. | ||
| 260 |
_aNew Delhi: _bCengage Learning India Pvt.Ltd, _c2017. |
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| 300 | _bxvi, 497p. | ||
| 500 | _aIncludes Cases, Endnotes, Glossary, and Index. | ||
| 650 | 0 |
_97 _aManagement |
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| 650 | 0 |
_9245 _aIntegrated Marketing Communications (IMC) |
|
| 650 | 0 |
_9244 _aMarketing Communications |
|
| 650 | 0 |
_9301 _aPromotion |
|
| 942 |
_2udc _cBK _e1st ed. _n0 |
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| 999 |
_c4446 _d4446 |
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