| 000 | 00660nam a22002177a 4500 | ||
|---|---|---|---|
| 005 | 20241228145257.0 | ||
| 008 | 241228b |||||||| |||| 00| 0 eng d | ||
| 020 | _a9789391566739 | ||
| 040 | _cAmrita Vishwa Vidyapeetham, Amaravati Campus | ||
| 041 | _hEnglish | ||
| 082 | _a659.1 R20 | ||
| 100 | _aKapoor, Neeru | ||
| 245 |
_aConcept Building Approach to Advertising and Personal Selling / _cby Neeru Kapoor |
||
| 250 | _a3rd ed. | ||
| 260 |
_aNew Delhi: _bCengage Learning India Pvt.Ltd, _c2022. |
||
| 300 | _bxiv, 329p. | ||
| 650 | 0 |
_97 _aManagement |
|
| 650 | 0 |
_9247 _aAdvertising Management |
|
| 650 | 0 |
_9303 _aPersonal Selling |
|
| 942 |
_2udc _cBK _n0 |
||
| 999 |
_c4450 _d4450 |
||