| 000 | 00681nam a22002177a 4500 | ||
|---|---|---|---|
| 005 | 20241229164256.0 | ||
| 008 | 241229b |||||||| |||| 00| 0 eng d | ||
| 020 | _a9788131520345 | ||
| 040 | _cAmrita Vishwa Vidyapeetham, Amaravati Campus | ||
| 041 | _hEnglish | ||
| 082 | _a005.658.8 Q60 | ||
| 100 | _aLamb, Charles W. | ||
| 245 |
_aPrinciples of Marketing / _cby Charles W. Lamb, Joseph F. Hair, Dheeraj Sharma, and Carl McDaniel |
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| 250 | _a1st ed. | ||
| 260 |
_aNew Delhi: _bCengage Learning India Pvt.Ltd, _c2016. |
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| 300 | _bxvii, 671p. | ||
| 500 | _aIncludes and Endnotes. | ||
| 650 | 0 |
_97 _aManagement |
|
| 650 | 0 |
_9295 _aMarketing |
|
| 942 |
_2udc _cBK _e1st ed. _n0 |
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| 999 |
_c4479 _d4479 |
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